Sara Rohale Asghar a graduate of the prestigious PIFD in 2006 developed her eponymous label a year later in 2007 and has been ardently working, to keep alive traditional crafts and heritage technique of the Subcontinent in a modern framework.

A unique brew of authenticity and contemporary trends that are closely woven into the fabric of culture and tradition defines the label's core design philosophy. Offering a wide range from luxury prèt to bridals, Sara is best known for her detail orients and intricate evening wear hand works.